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Sales record to 200 million meals and 3.8 million people.
No.1 diet food in Japan for 10 consecutive years.

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MICRODIET has been a best seller for 30 years

Recorded No. 1 in sales

for 10 consecutive years

*1 As of August 1998 to July 2012 (in-house research)

*2 Survey on Diet...Survey period: Trend research/Diet and monitoring period: June 2 to June 24, 2011

 Survey target: 100 women with a dietitian or registered dietitian licenses between age of 23-62/Survey method:  

 Online tasting survey

*3 Fuji Keizai Group performance 2002 to 2011 (researched in December 2012) “HB Foods Marketing Handbook:  

 Functional Foods” (diet, health foods)

*4 Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan

 Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method;

 Central location test (CLT)

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Sales Performance in 41 Countries Worldwide

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United Kingdom, Germany, France, Australia, Spain, Portugal, Netherlands, Belgium, Sweden, Denmark, Switzerland, Norway, Greece, Italy, Liechtenstein, Luxembourg, Iceland, Monaco, Malta, Isle of Man, Ireland, Jersey, Japan, Hong Kong, Singapore, Malaysia, Philippines, Pakistan, USA, Canada, Mexico, Brazil, Bahamas, Jamaica, Virgin Islands, Trinidad and Tobago, Australia, New Zealand, Israel, South Africa, Nigeria

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MICRODIET is a revolutionary diet food developed by a British nutritionist

MICRODIET is an ideal diet food containing a balance of essential nutrients.

Its roots date back to 1983 at University of Surrey, with its prestigious biochemistry department in the United Kingdom.

The MICRODIET was developed based on the revolutionary VLCD (Very Low-Calorie Diet) theory by Doctor of Nutrition J. Studi, who theorized that there would be no harm to health even when daily caloric intake was low as long as there were enough nutrients in the body.

To say that the dieting world completely changed that day is no exaggeration.

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Two years after its birth, it was born as an epoch-making diet food so that it was reported to the British Times that "500,000 people succeeded in losing weight in just two years after its release."

Researched all over the world and many papers published!

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What sets the MICRODIET apart from similar products from other companies is our excellent nutritional value and safety, highly recommended by experts around the world

Research presented at international conferences in Sydney in 2006 and in Nice in 2009

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The safety and results of this astonishing diet have put it in the limelight,

and

it has been adopted by more than 1,000 specialized institutes

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Selected as the No.1

truly delicious diet food

by 100 wise food analysts!

We competed with five famous brands and won first place in almost all evaluation items

*Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method; Central location test (CLT)

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100 dieticians and registered dietitians compared to "diet shake"

Diet food that nutrition nutrition is most balanced from 100 nutritionists and registered dietitians

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*1 Fuji Keizai Group performance 2002 to 2011 (researched in December 2012) “HB Foods Marketing Handbook: Functional Foods”

   (diet, health foods)

*2 Survey on Diet...Survey period: Trend research/Diet and monitoring period: June 2 to June 24, 2011

   Survey target: 100 women with a dietitian or registered dietitian licenses between age of 23-62/Survey method: Online tasting survey

*3 Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method; Central location test (CLT)

*4 As of August 1998 to July 2012 (in-house research)

No.1 in sales of diet foods for 10 consecutive years!

No. 1 diet food selected by 100 nutritionists!

No. 1 diet food selected by 100 food analysts!

Sales Performance in 41 Countries Worldwide!

Over 25 million sales in 25 years!

Cumulative total sales of 3.6 million people exceeded!

Employed by over 1,000 specialized institutions!

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Stunning Weight Loss Results Achieved Through the MICRODIET

※The diet effect of replacement foods varies from person to person. Age is at the time of interview.

I can also be

fashionable!

Keep my body

shape after 2 years

The way to love yourself, that was the diet.

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Weight loss

for two women

weighing 40 kg

Surprisingly succeeded

at -85.2 kg

I can't help but

enjoy 1 minute and

1 second now.

Chie Ehara(30)employee 170.0cm

Microdiet implementation period 47.2months

I've been fat for as long as I can remember. Dieting only led to repeated setbacks and rebounds. But the reason I decided to get serious and lose some weight was that I wanted to live as my true self. A MICRODIET advertisement caught my eye, and I resolved that this would be my last diet and took the plunge. I took on this diet with the spirit of just losing one kilogram at a time, rather than trying to lose weight all at once to reach my target weight, and looking back now, even the hard times were fun for me. The secret to diet success is to never give up. There's no time limit. Anyone can succeed as long as they don't give up. Changing myself has changed my life. What awaits me in the future is a wonderful world far beyond anything I ever imagined. Now, I love every second of every day. I am truly grateful for the people who supported me and for the MICRODIET.

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

I can also be

fashionable!

Keep my body
shape after 2 years

Makeover with the support of friends on the net !!

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-9.0 kg in one month.

In the end, I lost 22.3kg and turned into a makeover!

My friends and acquaintances
talked about how I became
thin and youthful!

Sachiko Shinshaku(40)employee 163.0 cm

Microdiet implementation period 3.0months

I was 80 kg and experienced difficulty breathing and waking up constantly throughout the night due to back pain. Just when I was thinking “I can’t go on like this”, I came across the MICRODIET. Looking at the ingredients and nutrients, I was confident that this was the one. I decided that this would be my last ever diet. Students who hadn’t noticed my transformation at first began taking notice. “Whoa! What happened? How wonderful!" they said, making quite the commotion. My weight loss and rejuvenation even became a hot topic among friends and acquaintances. My family was also happy that I’d become thin and beautiful, and my husband is no longer ashamed when we get together with other couples. At the age of 40, doing makeup has become fun again, and now that I can fit into a medium, I’m able to enjoy fashion again as well!

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

Dramatic transformation even in 40s!

As expected, a microdiet!

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Yukie Moriuchi(44)employee 165.0cm

Micro diet implementation period 4.7months

Succeeded in losing -13.9 kg in 4.7 months

I was a terrible stress eater and reached my maximum weight! I was worried that it would be hard to lose weight due to my age, but I thought, "This is my last chance" and decided to try the MICRODIET. Thanks to visible results and getting advice from the consultation booth, I eliminated all apprehension! Achieving my goals was smooth sailing. I lost 18.4 cm of fat on my waist, surprising my friends. I used to be thin, so when I went to my class reunion, people said, "How do you stay so fit?" This made me very happy♪ I want to keep this up forever.

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

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Just drink! You can easily achieve your weight loss goals.

Because of delicious! MICRODIET is “replacement food” that you can continue

Delicious! because it uses natural ingredients

Nearly 50 kinds of nutrients

you can continue Because it is delicious!

Healthy Amino Acid Score of 100

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Nearly 50 types of nutrients to provide beauty and health support during your diet, helping you to shine

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Protein

​(Amino acids)

minerals

Just 183 kcal per meal (drink type),
yet packed with essential
nutrients for a dieting body

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For women who want to make everyday shine with beauty and health

vitamins

carbo

hydrates

lipids

Nearly 50 kinds of nutrients

Amino Acid Score of 100

A balanced blend of all 20 amino acids, including the 9 essential amino acids our bodies cannot produce

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5 important points

why MICRODIET is chosen by many women

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Easy! Simple!

Just add cold or hot water to one serving and drink 1-2 servings to replace regular meals.

The simple program is great for even the busiest of people.

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Nearly 50 kinds of nutrients

Nutrients that are hard to obtain through ordinary eating.

The perfectly balanced formula allows each nutrient to work optimally.

Nutrients contained in one MICRODIET

33% of the nutrients needed per day

*Figures for Japanese women ages 30 to 49 in the 2015 Japanese Dietary Standards

dietary

fiber

Vitamin

B2

This amount of nutrients in one serving

Vitamin

B6

Not just a diet

Obtain beauty and health

Contains nutrients and amino acids that naturally deplete during a diet and are not produced in your body.

Maintain your health while you diet.

Achieve an Amino Acid score of 100 by mixing all 20 Amino Acids, including essential Amino Acids

Vitamin

B12

Vitamin

​C

Vitamin

​E

Vitamin

​K

Folic

acid

calcium

iron

※It contains about 50 kinds of nutrients including the above.

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Low calorie!

Nutrients can be as high as 1,200 kcal when eating a regular meal, MICRODIET for one meal is tightly packed!

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You can find your favorite one.

Good taste!

Abundant varieties of taste

SELF CHOICE PACK is also our best seller. 
You can select the type and taste you like.

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Delicious and rich lineup that can be continued

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We're helping build our customers' bodies,

so we're committed to quality

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Even for something like protein,

the difference in quality is plain to see

Ordinary Protein

High-purity Protein

*High-purity proteins have less impurities and turn white in color

Vegetable soy protein is added to animal protein to achieve the ideal Amino Acid Score of 100

deliciously served hot because

it's made with superb ingredients

Minimal use of fragrances.

Made with cocoa butter, matcha, and real fruit, meaning you can enjoy it hot as well

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There is no compromise

The flavor and ingredients in the MICRODIET are still under research, and have continued to evolve for 20 years.

No other company can create products of the same quality.

We bring you safe and reliable products made with no compromise on quality control standards.

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Daily diet is fun♪

"Tasty"

I can't wait to drink it everyday

Use of natural materials

delicious!

It's delicious so you can continue!

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What is the secret of

deliciousness?

Our Development Team's Passion

A single flavor is improved upon over years in our goal of creating “something more delicious than any other diet food”.

We use real ingredients

We minimize the use of artificial fragrance in our commitment to quality ingredients, such as Uji Matcha green tea from Kyoto, with a sweet, well-rounded flavor and aroma.

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“Is this a diet drink!?” We received many surprised responses

Plenty of high-quality ingredients! 
Delicious and easy to drink

All 7 types

183kcal
per meal

Drink type

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Made generously with plenty of fruit for the feeling of real juice!

strawberry

We use strawberries of the Sengasengana variety, which are bright red to the flesh, which has been popular in Europe for a long time. A heart-throbbing cup that brings out the original refreshing sweetness and acidity of strawberries.

orange

A blend of Fukuoka Prefecture's "Fruit Drops" with the concentrated juice of Valencia orange, which is full of freshness! An adult orange flavor with an exquisite balance of sweetness and acidity.

berry mix

Two types of elderberries and mulberries have been added to the standard berries such as raspberries and blueberries! Enjoy the deeper sweet and sour berry flavor!

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An authentic flavor that puts cafés to shame!

milk tea

A new blend of 3 types of North American cocoa powder from France and the Netherlands. In addition, cacao extract was added to create a rich flavor.

Rich and deep Assam tea leaves of the highest grade are crushed by a new manufacturing method. In addition, a black tea extract using 100% Assam tea leaves is added to make it more compatible with milk.

green tea

A skilled tea master blends tea leaves exclusively for MD, and increases the amount of stone-milled Uji matcha by 1.6 times! An authentic school that enhances the umami and sweetness of matcha and adds the mellowness of gyokuro.

coffee

Made with rare Hawaiian Kona coffee.

Coffee beans are frozen at -196 degrees, crushed, and finally added to roasted
then crashed, bringing out the original rich aroma of fresh tea leaves.

cocoa

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MICRODIET 2 box course

(28 meals)

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Mind and body refreshed

MICRODIET 4 box course

(56 meals)

One size down

gathers gaze around

the surroundings

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MICRODIET 8 box course

(112 meals)

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The best me ever in my history,
take off
myself

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