Beauty from the Inside Out

A Diet Continually Chosen by Nature Lovers

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Stunning Weight Loss Results Achieved Through the MICRODIET

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A Happy, Natural Diet

From 148.6kg lost 85.2kg

Chie Ehara(30)

Sachiko Shinshaku(40)

After just 3 months lose 22.3kg

※The diet effect of replacement foods varies from person to person. Age is at the time of interview.

Even a 44-year-old lost 13 kg

Yukie Moriuchi(44)

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Just drink! You can easily achieve your weight loss goals.

Because of delicious! MICRODIET is “replacement food” that you can continue

Delicious! because it uses natural ingredients

Nearly 50 kinds of nutrients

you can continue Because it is delicious!

Healthy Amino Acid Score of 100

Nearly 50 types of nutrients to provide beauty and health support during your diet, helping you to shine

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Protein

​(Amino acids)

minerals

Just 174 calories per meal (drink type),

yet packed with essential

nutrients for a dieting body

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For women who want to make everyday shine with beauty and health

vitamins

carbo

hydrates

lipids

Nearly 50 kinds of nutrients

Amino Acid Score of 100

A balanced blend of all 20 amino acids, including the 9 essential amino acids our bodies cannot produce

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5 important points

why MICRODIET is chosen by many women

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Easy! Simple!

Just add cold or hot water to one serving and drink 1-2 servings to replace regular meals.

The simple program is great for even the busiest of people.

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Nearly 50 kinds of nutrients

Nutrients that are hard to obtain through ordinary eating.

The perfectly balanced formula allows each nutrient to work optimally.

Nutrients contained in one MICRODIET

33% of the nutrients needed per day

*Figures for Japanese women ages 30 to 49 in the 2015 Japanese Dietary Standards

dietary

fiber

Vitamin

B2

This amount of nutrients in one serving

Vitamin

B6

Not just a diet

Obtain beauty and health

Contains nutrients and amino acids that naturally deplete during a diet and are not produced in your body.

Maintain your health while you diet.

Achieve an Amino Acid score of 100 by mixing all 20 Amino Acids, including essential Amino Acids

Vitamin

B12

Vitamin

​C

Vitamin

​E

Vitamin

​K

Folic

acid

calcium

iron

※It contains about 50 kinds of nutrients including the above.

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Low calorie!

Nutrients can be as high as 1,200 kcal when eating a regular meal, MICRODIET for one meal is tightly packed!

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You can find your favorite one.

Good taste!

Abundant varieties of taste

SELF CHOICE PACK is also our best seller. 
You can select the type and taste you like.

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We succeeded in a short period on the MICRODIET

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I can now wear skinny pants!

I can say with confidence "I am healthy and beautiful".

I became my ideal self at 40 years old!

Kana Uchida(33)

Chiaki Shibata(28)

Yoko Yamamoto(40)

  *Individual results of the diet may vary depending on replacement food

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You will succeed next!

with micro diet

Short-term intensive diet!

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Delicious and rich lineup that can be continued

We're helping build our customers' bodies,

so we're committed to quality

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Even for something like protein,

the difference in quality is plain to see

Ordinary Protein

High-purity Protein

*High-purity proteins have less impurities and turn white in color

Vegetable soy protein is added to animal protein to achieve the ideal Amino Acid Score of 100

deliciously served hot because

it's made with superb ingredients

Minimal use of fragrances.

Made with cocoa butter, matcha, and real fruit, meaning you can enjoy it hot as well

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There is no compromise

The flavor and ingredients in the MICRODIET are still under research, and have continued to evolve for 20 years.

No other company can create products of the same quality.

We bring you safe and reliable products made with no compromise on quality control standards.

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Daily diet is fun♪

"Tasty"

I can't wait to drink it everyday

Use of natural materials

delicious!

It's delicious so you can continue!

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What is the secret of

deliciousness?

Our Development Team's Passion

A single flavor is improved upon over years in our goal of creating “something more delicious than any other diet food”.

We use real ingredients

We minimize the use of artificial fragrance in our commitment to quality ingredients, such as Uji Matcha green tea from Kyoto, with a sweet, well-rounded flavor and aroma.

MICRODIET has been a best seller for 30 years

Recorded No. 1 in sales

for 10 consecutive years

*1 As of August 1998 to July 2012 (in-house research)

*2 Survey on Diet...Survey period: Trend research/Diet and monitoring period: June 2 to June 24, 2011

 Survey target: 100 women with a dietitian or registered dietitian licenses between age of 23-62/Survey method:  

 Online tasting survey

*3 Fuji Keizai Group performance 2002 to 2011 (researched in December 2012) “HB Foods Marketing Handbook:  

 Functional Foods” (diet, health foods)

*4 Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan

 Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method;

 Central location test (CLT)

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Sales Performance in 41 Countries Worldwide

United Kingdom, Germany, France, Australia, Spain, Portugal, Netherlands, Belgium, Sweden, Denmark, Switzerland, Norway, Greece, Italy, Liechtenstein, Luxembourg, Iceland, Monaco, Malta, Isle of Man, Ireland, Jersey, Japan, Hong Kong, Singapore, Malaysia, Philippines, Pakistan, USA, Canada, Mexico, Brazil, Bahamas, Jamaica, Virgin Islands, Trinidad and Tobago, Australia, New Zealand, Israel, South Africa, Nigeria

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MICRODIET is a revolutionary diet food developed by a British nutritionist

MICRODIET is an ideal diet food containing a balance of essential nutrients.

Its roots date back to 1983 at University of Surrey, with its prestigious biochemistry department in the United Kingdom.

The MICRODIET was developed based on the revolutionary VLCD (Very Low-Calorie Diet) theory by Doctor of Nutrition J. Studi, who theorized that there would be no harm to health even when daily caloric intake was low as long as there were enough nutrients in the body.

To say that the dieting world completely changed that day is no exaggeration.

Two years after its birth, it was born as an epoch-making diet food so that it was reported to the British Times that "500,000 people succeeded in losing weight in just two years after its release."

Researched all over the world and many papers published!

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What sets the MICRODIET apart from similar products from other companies is our excellent nutritional value and safety, highly recommended by experts around the world

Research presented at international conferences in Sydney in 2006 and in Nice in 2009

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The safety and results of this astonishing diet have put it in the limelight,

and

it has been adopted by more than 1,000 specialized institutes

We’re dedicated to quality because this is such a well-regarded diet food

Our commitment to satisfying both the body and mind with these daily meals remains unchanged

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Really diet food!?

Introducing a delicious lineup

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“Is this a diet drink!?” We received many surprised responses

Plenty of high-quality ingredients! 
Delicious and easy to drink

All 7 types

174kcal

per meal

Drink type

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Made generously with plenty of fruit for the feeling of real juice!

strawberry

Tochigi brand strawberries “Tochi Otome” have been carefully selected to bring out the fresh flavor of strawberries.Enjoy the fresh, tart flavor of berries
Whole fruit is freeze-dried and crushed into chunks for increased pulpiness.

orange

Valencia oranges, the king of sweet oranges, have been blended with Ka-no-Shizuku, an orange brand from Fukuoka with an edible peel.
A sophisticated orange flavor that isn't overly sweet.

berry mix

Generously made with 10 varieties of berries, from standards such as strawberries to trendier berries such as the boysenberry.

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An authentic flavor that puts cafés to shame!

milk tea

A unique blend of cocoa powder from France, Holland, and Japan.
10% more cocoa powder for even richer cacao flavor.

20% more high-grade Assam tea leaves than conventional products.

Powdered without heat by freezing at -196 degrees

green tea

Fragrant Gyokuro Matcha added to traditional stone-milled Uji Matcha from Kyoto.

Less bitterness and astringency for a drink that lets you enjoy the sweet, well-rounded flavor of matcha

coffee

Made with rare Hawaiian Kona coffee.

Coffee beans are frozen at -196 degrees, crushed, and finally added to roasted
then crashed, bringing out the original rich aroma of fresh tea leaves.

cocoa

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“Is this a diet drink!?” We received many surprised responses

Authentic Italian rich taste and response

All 4 types

260kcal

per meal

Risotto & pasta type

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Satisfy your stomach and your heart.

Risotto & pasta type

Rave reviews for its authentic Italian taste!

coffee for an even more aromatic cup of coffee.

A flavor that will satisfy even the most ardent of coffee lovers

The rich flavor and texture of authentic Italian 

All 4 types

260kcal

per meal

Risotto & pasta type

I can eat without guilt even on a diet!?

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So tasty, you'll forget you're on a diet

Risotto and pasta are recommended for those who want a hearty meal.

At just 260 calories, the authentic flavor of a “ristorante” has been recreated using MICRODIET's original al dente manufacturing method.

carbonara

pasta

A mild yet richly flavored pasta with a savory Parmesan and cream cheese-based sauce with added egg yolk and soy sauce as the secret ingredient

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tomato

quattro cheese

beef curry

Spinach and bacon have been added to two varieties of tomatoes, the “blessing of the sun”New penne pasta mix.

A richly flavored dish with the savory flavor of mushrooms added to four kinds of cheeses included Parmesan and mozzarella

Soup made with a blend of 22 carefully selected spices and all kinds of vegetables added to beef.
Plenty of ingredients to make you salivate.

risotto

risotto

pasta

tomato

beef curry

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Plenty of fiber, meaning no feelings of hunger or grouchiness!

All 3 types

Cerial type

260kcal

per meal

“I always want to munch on something, even though I just ate…”

If this is you, we have the perfect “chewing” weight-loss habit

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Perfect for breakfast!

Cereal type

Crunchy and chunky

for double the fun during your meal

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You'll look forward to eating it.A meal. that will make you happy

The Cereal Type, in which a special drink is poured over crunchy granola, is highly recommended for dieters who love to eat.

A blend of 3 kinds of granola and 7 kinds of dietary fiber, including fiber puffs and grain puffs.

Nuts, roasted coconut, and dried fruits have been further added in our commitment to texture and flavor

chocolate

caramel nuts

yogurt

Depth of flavor increased with pure French cocoa.

Goes perfectly with the new granola with added malt syrup.

Granola with almonds, coconut, and the secret ingredient of coffee for an even more savory aroma.

Sophisticated café flavor.

Granola and freeze-dried strawberries in a tart yogurt drink for a refreshing meal

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Selected as the No.1

truly delicious diet food

by 100 wise food analysts!

We competed with five famous brands and won first place in almost all evaluation items

*Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method; Central location test (CLT)

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100 dieticians and registered dietitians compared to "diet shake"

Diet food that nutrition nutrition is most balanced from 100 nutritionists and registered dietitians

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*1 Fuji Keizai Group performance 2002 to 2011 (researched in December 2012) “HB Foods Marketing Handbook: Functional Foods”

   (diet, health foods)

*2 Survey on Diet...Survey period: Trend research/Diet and monitoring period: June 2 to June 24, 2011

   Survey target: 100 women with a dietitian or registered dietitian licenses between age of 23-62/Survey method: Online tasting survey

*3 Food Analyst Survey… Research institute: Planning for You Co., Ltd./ Cooperation from: Japan Food Analyst Association/ Survey period: January 31, 2012/ Survey target: 100 food analysts/ Survey method; Central location test (CLT)

*4 As of August 1998 to July 2012 (in-house research)

No.1 in sales of diet foods for 10 consecutive years!

No. 1 diet food selected by 100 nutritionists!

No. 1 diet food selected by 100 food analysts!

Sales Performance in 41 Countries Worldwide!

Over 25 million sales in 25 years!

Cumulative total sales of 3.6 million people exceeded!

Employed by over 1,000 specialized institutions!

The way to love yourself, that was the diet.

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Weight loss

for two women

weighing 40 kg

Surprisingly succeeded

at -85.2 kg

I can't help but

enjoy 1 minute and

1 second now.

Chie Ehara(30)employee 170.0cm

Microdiet implementation period 47.2months

I can also be

fashionable!

Keep my body

shape after 2 years

I've been fat for as long as I can remember. Dieting only led to repeated setbacks and rebounds. But the reason I decided to get serious and lose some weight was that I wanted to live as my true self. A MICRODIET advertisement caught my eye, and I resolved that this would be my last diet and took the plunge. I took on this diet with the spirit of just losing one kilogram at a time, rather than trying to lose weight all at once to reach my target weight, and looking back now, even the hard times were fun for me. The secret to diet success is to never give up. There's no time limit. Anyone can succeed as long as they don't give up. Changing myself has changed my life. What awaits me in the future is a wonderful world far beyond anything I ever imagined. Now, I love every second of every day. I am truly grateful for the people who supported me and for the MICRODIET.

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

Makeover with the support of friends on the net !!

-9.0 kg in one month.

In the end, I lost 22.3kg and turned into a makeover!

My friends and acquaintances

talked about how I became

thin and youthful!

Sachiko Shinshaku(40)employee 163.0 cm

Microdiet implementation period 3.0months

I was 80 kg and experienced difficulty breathing and waking up constantly throughout the night due to back pain. Just when I was thinking “I can’t go on like this”, I came across the MICRODIET. Looking at the ingredients and nutrients, I was confident that this was the one. I decided that this would be my last ever diet. Students who hadn’t noticed my transformation at first began taking notice. “Whoa! What happened? How wonderful!" they said, making quite the commotion. My weight loss and rejuvenation even became a hot topic among friends and acquaintances. My family was also happy that I’d become thin and beautiful, and my husband is no longer ashamed when we get together with other couples. At the age of 40, doing makeup has become fun again, and now that I can fit into a medium, I’m able to enjoy fashion again as well!

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

Dramatic transformation even in 40s!

As expected, a microdiet!

Yukie Moriuchi(44)employee 165.0cm

Micro diet implementation period 4.7months

Succeeded in losing -13.9 kg in 4.7 months

I was a terrible stress eater and reached my maximum weight! I was worried that it would be hard to lose weight due to my age, but I thought, "This is my last chance" and decided to try the MICRODIET. Thanks to visible results and getting advice from the consultation booth, I eliminated all apprehension! Achieving my goals was smooth sailing. I lost 18.4 cm of fat on my waist, surprising my friends. I used to be thin, so when I went to my class reunion, people said, "How do you stay so fit?" This made me very happy♪ I want to keep this up forever.

*Age is at the time of the interview.

*Individual results of the diet may vary depending on replacement food

Those who want to get started easily

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We have prepared

3 great courses

for those who are serious about dieting!

1 week challenge course

Let's start a diet ...

First of all, for a week

Trial diet

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MICRODIET Drink Packs (7 drink)

An entire lineup of MICRODIET flavors

all in one box!

Perfect for me who is greedy

To know your taste
Shortcut to a successful diet

An entire lineup of MICRODIET flavors

all in one box!

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MICRODIET 2 box course

(28 meals)

Target

-3kg

​Course

Mind and body refreshed

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MICRODIET 4 box course

(56 meals)

-5kg

​Course

Target

One size down

gathers gaze around

the surroundings

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MICRODIET 8 box course

(112 meals)

-10kg

​Course

Target

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The best me ever in my history,
take off
myself

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